Buying an album is more than just music – it’s an experience.
In a world where iTunes downloads and Spotify are becoming the norm, I really appreciate the effort’s some bands go to when putting out their latest release.
Even as a creative and an avid music listener/gig-er/packaging enthusiast I’ve noticed that I too buy fewer and fewer releases and rely on Spotify/online streaming to hear new albums. But when a band I like takes the time and effort to release something extra special I find myself unable to resist adding it to my music collection. Even if I still end up listening to it on Spotify, there’s an amazing experience opening and admiring the design behind such packaging.
I’ll be taking a look at the XX’s second album, Coexist, special edition release – a box set I still enjoy as much now as I did when I bought it last year.
As a not I won’t really be discussing the actual music, but focussing on the packaging. I’d definitely recommend checking out the album and you can read the Guardian’s review here.
01 – The vinyl, CD and artwork are stored in a crisp, white, diecut gatefold sleeve.
02 – Opening the sleeve and removing the booklet reveals a fantastic ‘double diecut’ logo through the entire front half.
03 – The goods! I love the flat white stock punctuated with the intense colour bursts through the diecuts.
04 – The practical! It takes some creativity to make a CD interesting (I often find this to be the most unexciting, ironic considering this has the music you’re after) but the X of colour printed onto the disc looks great as it’s revealed through the diecut sleeve.
05 – The fun! Vinyl is such an interesting format and despite the switch to downloads, vinyl seems to be resurfacing as a popular format. There’s something about the simplicity in this design that really grabs your attention. Again the X being slowly revealed as you remove the vinyl from the pure white sleeve is exciting.
06 – Inside the booklet. One of the reasons I particularly admire this packaging is the juxtaposition between the smooth white sleeves and the intense bursts of colour inside.
07 – The booklet contains a double page spread for each track, the type set in Avant Garde to the left and an amazing work of art in it’s own right to the side.
08 – The 12inch square booklet really grabs your attention and allows some amazing crisp detail in the printing.
09 – Minimal and classy. The whole release features hardly any typography but the few bits set in Avant Garde look strong and balance the intensity of the colours.